Parade ready: what's your company float?
On July 4th I walked in our parade.
When was the last time you walked in a parade?
What if your company decided to enter a float in this years parade? Could you do it? Sure, you could get a hayrack or some trailer and fancy it up, maybe put a band on it. But is that your company? Is a band what you stand for (unless your a music store)?
Here is my challenge for you: if you had to sum up your company, your motto, your credo, in one float-- could you do it?
(Incidentially, I am in that picture somewhere.)