Twitter's tipping point

I don't know for sure if we are officially at a tipping point. But Twitter is right there as evidence by the this post and the video.



Blogging is actually becoming too slow. Maybe one day a news story like this will run about the days we used to blog.

Technorati Tags: Creativity Customer Service

Pandora is no longer purple

Thanks to my friend Nick and the article on WIRED we learned that Pandora radio will now have ads.
It would be fun to discuss whether or not have ads on the radio, but in this economy we know that money is tight. So facing an ever tightening budget our friends at Pandora have turned to something tried and true- ads.
This is where the Purple Cow that was Pandora suddenly loses all his color. Pandora was (is) a revolutionary way to listen to music. As part of the Music Genome Project a user can type in a song or an artist and Pandora will play music that has the same qualities as that song or artist. And they tell you why they are playing that song and how it is similar.
Truly unique, truly purple. I don't know of a single radio station that does that.

So it boggles my mind why Pandora, with its revolutionary delivery method, went with a traditional answer to its financial struggles! Sure they added the premium service, which now allows users to skip the ads. And for many people ad free radio is worth paying for. Look at how long Sirius and XM have survived. Pandora should have looked at their financial problems and approached them with the same vigor and uniqueness that they approached their music-- create something revolutionary. It would have been true to their brand and embraced by their users.

If I was Pandora I would have approached my problem with the same process that CVS Pharmacy did a few years ago. Back then the CEO's of CVS realized that a pharmacy and its profit margins were forever bound to the prices the drug manufacturers charged. Feeling like they were no longer in the drivers seat they began a massive switch in their inventory to a house brand. After all, many consumers purchase items along with a prescription. Now they are in control of their profit margins and their stock price reflects it.

Back to Pandora. They could have taken their knowledge of music and applied it even further. Perhaps creating a label for small artists needing help getting their name out there. They could loop in the artists music with their current radio and offer to sell the listener a digital copy. Kind of like how Amazon is getting into the publishing business.

My point is this. When the internet first came along we treated it like television. We placed ads on it and assumed consumers would keep buying. Then we found out that the internet was not television, that users interacted differently online they did with the boob tube. With a revolutionary idea like Pandora why go back a step to a model that takes your uniqueness away?

My geeky holiday tradition

It started a few years ago with a Google search. They customized their homepage--well, I can't give them full credit but that is where it started with me.

So here is the round-up of Thanksgiving search pages.

First off Ask.com--Turkey by candlelight.














Next up Dogpile.com-- It's also this years winner. Apparently with the recession creativity has also gone down.













Microsoft Live chose to remind us what the uncooked version looks like. Thanks, but no thanks.













MSN kept with the theme of uncooked Turkeys. Maybe they were inspired by the Palin interview?




Yahoo! this year has turkeys playing football. One of only two animated pages this year--dogpile was the other. Its on par with their previous years.





At this point you may notice that I put them in alpha order, but where is Google. My friends, the Google has let us all down.
Sadly enough, I present to you the Google search page Perhaps they were too busy with Android
to develop a Google worthy design.









Have a Happy Turkey Day

Technorati Tags: Creativity Thanksgiving logo

Marketing after the Election

With the election over we can now take a lesson from the Obama playbook in terms of message. Starting Nov. 5th the approach to selling changes-- hope will sell a product. Goodwill can inspire actions and transactions. And institutional advertising will become a priority.

Technorati Tags: Advertising Branding Creativity Positioning

20 months

In that time Barack Obama put together a campaign that inspires videos like this.




If you start tomorrow, can your brand inspire the same inspiration?

Technorati Tags: Branding Creativity Relationship Building

It's loud in my head

I can't help but share this article from Boing Boing. Now, if you read the article and the comments you can easily dismiss this as an invalid marketing expereiment. Or as some contributors put it- as scam.

But can't a well crafted offer appear like a scam?

I think what we can take away from all of this is that 1800 people walked by and only 28 asked for a note. 28!
I can hear the marketing person already "well we got good response, 1800 people saw our sign." True, but only 28 reacted.

Keep this in mind for your next campaign. Just because they "clicked" or read it, doesn't mean they reacted. The noise that everyone contends with on a daily basis is loud and only getting louder.

Technorati Tags: Creativity Positioning Target Marketing

I want to talk to the Sales Manager

Today we got a cold call from presumably a telemarketer. They asked for the sales manager, when our secretary (uh hum... Administrative Assistant) asked why, they said they would answer that when the sales manager answered.
So she took his number and hung up.
I'll save the suspense-- I am not calling him back.

He did many things wrong. All of them are good for us, so lets take a look.

1. He didn't know my name. If your going to cold call- get an updated list with names. If your not willing to do that quit now and go work at Gap or something.
2. Be NICE! That Administrative Assistant that answered- yeah she is going to do that every time you call. So I would make her my friend. For tips on that read this.
3. (This could really be an extension of 2) Say why your calling! Even if we are doing business your attitude is not getting me past our gatekeeper.

Its been about a year since I last posted about effective use of the phone. But I think deserves a revisit.

Here is what I do to have a successful sales call.

1. Names, Names, Names.
   - Whoever answered the phone I addressed them by their name. And immediately told them my name and the company I was with. By addressing the person by their name it made the conversation much more personal. And I acknowledged them, and not the person I was trying to get to.
   
   "Hi Denise, this is Mike with ACT,Inc.[...]"
   
   
   
2. Admit defeat right-away
   - I wasn't afraid to let the person on the other end know that we had dropped the ball and needed to update our information. In one word-honesty. No smoke and mirrors here, we lost contact and I want to re-establish it.
   
   "[...] I was calling because somehow we lost contact with Gene Kelly at your company. I know it shouldn't have happened, but I was hoping to update his email address. He had inquired about our product at the ASTD trade show and I was hoping to send him an email follow-up."
   
   If Gene didn't work there: "Ok, so it looks like my info is really out of date, do you by chance know who replaced them? And if so could I have their name?"
   
   
   
3. My number-YOU BET!
   - Because I wanted someones information I wanted to make sure they had mine, so I offered my contact information to them. That way if the call got interrupted or they received another call the ball was in their court. Basically I offered trust.
   
   "Just in case we get cut off, I want to give you my direct line, that way if they have any questions they can contact me."
   
   
   
4. More than happy to email
   -I really didn't need to talk to the person, and the secretary being the adamant gate-keeper most of the time didn't want me too, I knew that my information could be ascertained from them. So I asked for what I needed and told them why and what I was planning to do with the information.
   
   "I really don't need to talk to Gene, I am just looking to update his email address. That way I can just send him the information he needs and he can view it whenever he wants."
   
   
   
5. Thanks, I really appreciate your help.
   -After I received the info from the person I thanked them personally for helping me. And in the show of gratitude I used their name.
   
   "Denise I wanted to thank you for taking the time to help me out. I am going to email that information to Gene, and if either of you have any questions please don't hesitate to contact me."

tags technorati : Sales Tools Secretary Customer Contact Information Sales Call Creativity Customer Retention Relationship Building Sales Tools

Too far out of the box

I recently read this blog posting about an ad agency Modernista! and their website. (I'll wait a second and let you read that post first.)

Ok, done? Good.

So did you Google Modernista!?
Then you saw that the webpage isn't a webpage, its just a nav bar that hangs out while you navigate the web. (No one surfs the web anymore- thats so 1990's)

I love companies that will think outside the box-LOVE IT! I like when they push the boundaries of what something is and what they think it should be. Modernista! does exactly that. Why would someone go to just ONE website, why not have your website easily accessible while they info-snack?

Just one problem. The rest of society is struggling to get caught up on the web. In fact some of the web is struggling to keep up with its self.
Take for example the wikipedia page for Modernista!, they point out that you are not at the modernista site and they are doing things wrong!--AHHH! We can't have companies doing things on the web wrong.





According to Wikipedia there is a right way to navigate the web and a wrong way. Modernista! is the wrong way.

Here is the line in the sand for me. The internet will never be the same. Companies like Modernista! have changed it for me. They pushed the boundary on what it can be- a place to navigate with friends, and have it be an experience. And I don't mean social networking, I mean sites like pmog.com. These are sites that change the web into an experience.

So what happens if you are too far out of the box? You are considered a non-conformist. This is perfect for Modernista! because that builds their brand and fits nicely with their mantra.

But what about your brand?

Can you push the boundaries for your company? Your sales department?
Lets think about this. Take for example the thank you letter. Does it have to be a letter?

My thoughts on user-generated content

User- generated content is undeniably hot right now. Websites like youtube, flicker, facebook, and myspace make sharing your personal preferences easier than ever.

Some brands inspire great content.



Some really miss the mark.



But lost in all of this hype is the original user-generated content- the customer feedback letter.

Here is my idea for you...
The next time you think about having a sales contest I believe you need to make the goal unrelated to a dollar amount. Instead, work to increase customer satisfaction and monitor it by the number of complimentary letters your company receives. Increasing sales is beneficial in the short term- increasing brand loyalty is beneficial for the long term.

Technorati Tags: Creativity Branding Positioning Customer Service

A blog to read

I picked up on this blog about a month ago. Really good stuff- and an interesting perspective on all things marketing.

http://dimbulb.typepad.com/my_weblog/

Many versus one

A colleague of mine sent me this article.

I think its a great reminder that big things don't always motivate your staff.

I worked for a company once that gave away a car to its top performing manager. We all worked really hard to win the car, but in the end 99.9% of us got nothing for our hard work.
One person got a car (who coincidentally left the company less than a year later) and the rest of us got a congratulatory email.

Who is to say that the outcome would have been different if they spent that $20k on iPods. But what I can tell you is that I would at least have had something to walk away with in the end.

Whats my point?
I want you to be the person to stand up in the next meeting and advocate a smaller reward. One that can be shared company wide. Give everyone that sense of accomplishment and not just one person.

Second place thinking

I think this article points out two things:

1. Verizon doesn't understand the market
2. The problem of thinking your number two.

Clearly Verizon thinks its the touch screen that sells the iPhone and I can't totally disagree. The touch screen is a pretty sexy feature. But its not the only feature that sells the iPhone. Ease of use, intergration, and simplicity--not to mention it is the first phone to be that easy to use with that many features. But hey, if Verizon thinks its the touchscreen--well I guess we will find out if they were right.

Also, it points out the problem with thinking you are number two. Rather than actually listening to the pains in the marketplace, Verizon is deadset to make a phone to carve those iPhone users (or wannabe iPhone users) to their product.

Hey Verizon! Either people want an iPhone or they don't. Period.

So what about all the other underserved Verizon customers who could care less about the iPhone? I believe Verizon would be better served if they listened to their customers and gave the marketplace a product that served their customers needs instead of making a copycat product. WOW-What a concept!?!?! Maybe Verizon should think "Hey Apple has the iPhone, so lets set out to make an innovative flip-phone! And better yet lets ask our customers--the ones who will actually use the product for their input and suggestions".

Alright. So this was a bit of rant. But it bugs me to no end when all companies do to steal marketshare away from each other is copy products. Innovate! Listen to your customers! Why not go in another direction?

Here's an Idea for you...
When you are out talking with your customers-either on a sales call or a presentation. Listen to their pains, their concerns, and most of all their goals. This may sound basic but if all you do is refute your competitors claims you will always be second in the customer's mind.

Technorati Tags: Things that bug me Creativity Positioning Verizon iPhone killer

Convenient must know easy

For those of us iPhone users the much anticipated iTunes Wi-Fi Music store became an available download today. Like everything Apple when I went to sync my iPhone all of the necessary software automatically downloaded perfectly.

Within minutes I was on the iTunes music store sampling and yes.... buying music.

That's when it hit me. Not only was it convenient to do (I am rarely without iPhone in hand), but it was easy. The interface was intuitive to understand and unlike other cell phone companies it didn't require a manual to understand. In fact, my iPhone didn't even come with an owners manual because its so intuitive.

But we will save intuitive for another day. Today convenient and easy are intersecting.

Remember back when you were shopping with your mom at the grocery store? What was the best part (besides the cereal isle)? --Of course it was the checkout. That is when you could talk her into getting some candy. It was convenient--the candy was right there. And it was easy--simply put it on the belt with all the rest of the food.

Welcome to the essence of a quick and repeated sale.

When convenient meets easy you have a happy customer, a repeat customer, and a viral customer. If its easy to buy your product, people will happily buy and buy and buy. Then they will tell their friends to do the same.

Look at what happens when convenient doesn't know easy. Take cigarettes for example. They are convenient--right behind the cashier. But not easy--you have to show your ID. But that works perfect for that product.

And when easy exists all on its own. There is a take and bake pizza place in my city, but its on the other side of town. It's easy to order when I get there, just not convenient--so I don't get there very much.


Here is an idea for you...

Do you make it Convenient to oder or re-order your product?
-A website, an 800 number, or a fax number.

And if you do--great! But now how easy is to use those methods?
-Is the website confusing?
-The 800 number buried on the order form.
-A fax number that is always jammed.

Convenient must know easy, and easy should have convenient on speed dial. As for me--I am back on the iTunes Wi-Fi site where easy and convenient are on a honeymoon in the repeat sale islands

tags technorati : Creativity Customer Service iTunes Wi Fi Music Store iPhone Easy Convenient

Inspiration

A blog posting inspired by Jessica Hagy.

Technorati Tags: The Perfect Job creativity

rev-uh-loo-shuh-ner-ee /part deux

Can revolutionary be in the eye of the beholder?

Take the iPhone for example. It is not a revolutionary product.

Prior to the iPhone you could use a mobile phone to text, send email, hear voicemail, surf the web, and view your contacts, etc. No big deal. But if all (or almost all) of the features of the iPhone were available on other phones why were mobile companies so afraid when Apple announced it was joining the fray?

Because they have a history of taking ordinary products and making the use of the product revolutionary.

Before iPhone using all these features were difficult. I had a web-enabled phone and never used the web feature. I didn't know how, and couldn't figure out how to navigate within it.

What makes the iPhone a market changing device is Apple's approach to make the interface revolutionary.

Here's and idea for you...
If your company isn't in the habit of making revolutionary products, they can stand out by making revolutionary processes. If you sell widgets just like five or six other competitors why not make your order process the simplest?
That's revolutionary in the customers eye.

To be revolutionary you need to question the norms of your market. Then you need to make the norm the simplest, easiest, fastest.

Now watch your competitor's customers question why it should be so difficult to do business with them and not your company.

Technorati Tags: Creativity Customer Service Differentiation

Random Crap for Sale

I check woot.com everyday for two reasons.

1. They inspire me to write good copy. Seriously. If you need a boost in the creative rear (pun intended) woot.com is a great place to go.
2. I like seeing what the deal is-because it changes daily.
   

So when they were selling a bag of crap today I was intrigued.

What? How-can-you-sell-that? Has the world gone mad?

Nope.

Check out the copy that they wrote.

Bag O’ Crap XXI

Wait, wait, why are you clicking that button? Don't click! You don't want this junk. Seriously, clicking that I WANT ONE button is a one-way ticket to disappointment and shame. You'll cram a few useless clumps of consumer flotsam into your life, be out like eight bucks, and for what? For what? What is the sound of one hand crapping?

If you must proceed, CHECK THIS OUT. Somebody misunderstands this concept every time, so please READ THE BIG PRINT:
1. WHEN YOU ORDER THIS ITEM, YOU’RE ORDERING ONE (1) BAG WITH up to THREE (3) PIECES OF CRAP IN IT.
2. YOU ARE RESPONSIBLE FOR SELECTING THE QUANTITY: THREE WHEN YOU ORDER.
3. YOU WILL WASTE FREIGHT IF YOU ORDER FEWER THAN THREE. And you’ll get less crap. Wait, why is that bad again? Do you people really need more crap?

You’re only getting one bag, no matter what. The order quantity you select is the number of crappy items we’ll put in your bag. Select THREE. Later, you’ll enjoy the satisfaction of taunting the surprisingly large number of less observant Wooters who ordered less than THREE.
As usual, we promise nothing about the quality or the desirability of these bags or their contents, except to promise that their quality will be low and their desirability will be non-existent. The best quantity you could possibly order would be ZERO.

THE HOLY CRAP COMMANDMENTS v2.0:
I. Thou shalt expect nothing beyond one bag of some kind and your chosen quantity of crappy items (which should be THREE).
II. Thou shalt not whine and complain when some people’s crap turns out to be nicer than yours.
III. Thou shalt take a moment to consider whether you might be better off just not buying this crap.
IV. Thou shalt not order just one crap and blame it on anything but your own inattention.
V. To paraphrase Stephen Stills, shalt thou not get the crap you want, want the crap you get.
The crap will be shipped via SmartPost, the crappiest shipping method available to us.

So you saw what they did there right?

First of all its woot.com, they have built a reputation with their customers that they are unique, they are not for everyone, and they are perfectly happy with that.

But look at how the marketing department addressed this problem (because honestly selling a bag of crap is exactly that).They didn't see the problem of selling the bag of crap, they only saw a problem of how many items can they convince someone to buy. So they just starting closing the sale right in the description.

Wow. What a great concept! They got this internet thing down perfectly.

Here's why.

• I went to the website with the idea that I more than likely would buy something if it was cheap.

• A $1 is cheap and really $3 bucks isn't much more, so yeah. Sign me up, I'll take 3.

• So rather than trying to sell me, the moved in for the kill right away, and just closing the sale by telling me I need to make sure there is 3 in quantity of the order. And if I don't put a 3 in the quantity I am stupid and getting taken advantage of.

Wait. I am not stupid, I know that I can order 3. I'll show them, I will put 4 in the quantity and press checkout!
Rats! Its already sold out. Now I really want one! Hang on. One what? One bag of crap that someone else just bought? Yup. Now I feel left out.


Here's an idea for you...
When was the last time you prematurely went for the jugular right away with a sale? I work with salespeople everyday, and every day I see them being very timid about closing the sale.

Stop being timid!

Go in for the kill, worst case scenario they will say NO. But in that 'No' your going to find out a key hurdle you needed to overcome a while ago. So now you can start addressing it.

Now, I wouldn't advise you to tell your customers you think they are stupid. But you should know that people don't like to feel stupid. So perhaps we should point out how smart other companies have been because they bought your product.

So what have we learned.
If you have a great reputation you can sell crap in a bag. Check that, you can sell out of crap in a bag.And we need to take a page from woot's book and start closing the sale sooner. They went in for the kill on a bag of crap--and sold out. If they can sell out of crap, why can't we sell the out of the best product in the world?

Technorati Tags: Advertising Creativity Positioning Sales Tools woot.com great copy inspiration

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The ebook is here!

Friends first, customers second--the approaches I use for every sale, every time.

Click here to download it for FREE from my website!

There's a widget on your blog!

I spent 5 minutes tonight with iTunes and added an iTunes widget to my blog.

Why?

Because its great sales and marketing on Apple's part. And doesn't everyone care what music I listen to?

Hmm. Maybe not.

But it looks neat right?






So then its more about the viral marketing part. Apple hopes that you will come to my blog, like my music, click on the widget and buy some music from the iTunes store. Ok, I will buy that.

But I think it has more to do with the bottle water theory. You have heard that before right? People don't buy bottle water for the water, they buy it for the 'coolness factor' of being seen drinking bottle water.

Well then let's go with that in our kudos to Apple and their new widget. They increased my coolness factor by making this blog just a bit better looking, and my social status as someone who buys his music from the iTunes store. So as you read through some postings feel free to take a moment to admire my new widget.

Its cool. And I am cool for having it. Aren't you jealous?

Here is an idea for you....
With Apple's new widget they are definitely upping the exposure of iTunes to the few non-iPod owners. (Honestly I only know 1 person that doesn't have an iPod.) But in doing so they made it fun to do and increased my brand loyalty. So when was the last time you gave someone a reason to "tattoo" your brand? Sure we don't all sell music and movies, some of us sell a bit less interesting things like test assessments. But allowing your customers access to fun webpages to create a widget with your logo is a perfect way to bring viral marketing in through the front door.

So what is your idea to increase brand awareness?

Technorati Tags: Branding Creativity Product Placement iTunes Widget

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The ebook is here!

Friends first, customers second--the approaches I use for every sale, every time.

Click here to download it for FREE from my website!

I am reading labels again

I like the trend I am seeing in marketing copy for products today. Gone are days of boring promises that a product will do this or that.

That's old school.

New school today is all about the story.

Yesterday, while out for a ride on my bike I stopped for some fuel. Both for myself and my bike. As I perused the cooler filled with energy drinks and the usual gatorade type-super-carbo sports drinks. I came across Vitamin Water. It looked so un-pretentious in its simple two color label-as opposed to the flash and glam that seem to be the norm for sports drinks. So I picked it up. And on the back was story.

"in soccer (excuse us mexico, spain, and italy, we mean 'futbol'), there isn't a more exciting moment than when the announcer screams 'goooooooooal' (yelling 'oooffffsiddde' never quite caught on).

with that said, we added b vitamins and guarana to give you an extra kick (pun intended). so now when your watching soccer, playing soccer, coaching soccer, driving kids to soccer or doing anything that starts with 'socc' and ends with 'er', you too can have the energy of a raving lunatic to yell 'goooooooooal.'"

Now I don't listen to too much futbol as an American, but I know what they are talking about. And the few times I have listened to futbol its quite exciting when a goal is scored.

So for $1.69 + tax I got an exciting little vignet in my head to think about as I passed the two minutes it took to drink my Vitamin water. Perfect. In the 84 words they carefully placed on the bottle only 12 actually spoke to its benefit! And did so in a beautiful way.

Do I know what guarana is? Nope. I am just glad that someone does and they tell me it gives me a kick.
Works for me.
I don't need the encyclopedia version-just the Cliff notes version will be fine. And if you frame it in a good story so that I can remember it- all the better. Now every time I see guarana as an ingredient I will think kick.

And while I am thinking about places to find inspirational copy. I have to point out woot.com. It's a great little site that only offers one item for sale everyday. That's it, just one item. And when it sells out you can check tomorrow for a new item. But more importantly, its the copy that sells the items. Depending on the day, it can be anything form a cooking set to flash drive. But one constant is the story they tell you, the story that makes you want to buy the product.

Here's an Idea for you

Telling a story isn't a new idea. Fables have been around for years (remember Aesop). And the idea that consumers need to be told a story isn't a new idea either (Seth Godin-the modern day Aesop brought it to my attention). But in a time of ever increasing sales goals, and demanding margins what ever happened to the story?
I suggest you start telling more stories with your product. That way consumers like me can pass the story on to our friends-and on to their friends- and so on. By giving me (the consumer) a story, I feel more connected to the product and thus more likely to recommend the product.

So next time you stumped for good copy. Run out to the store and pick up a bottle of Vitamin Water and go Woot.com. In nothing short of a few minutes you will be revitalized and inspired to write good copy. And you might get a great deal on a universal notebook dock, or maybe t-shirt.

Technorati Tags: Creativity Branding Packaging Aesop Seth Godin Vitamin Water Woot.com creative copy

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The ebook is here!

Friends first, customers second--the approaches I use for every sale, every time.

Click here to download it for FREE from my website!

Revolutionaries and Kool-aid

Today is Friday June 29th. The day that Steve Jobs revolutionized the wireless world. Admittedly I drink the Apple kool-aid, I have a Macbook Pro (that I am proud to say births all my posts) and 3 iPods, well 4 if you count the one that tragically fell from my motorcycle while speeding down the highway.
She didn't make it. RIP-nano, you will be missed.

So back to Steve and the iPhone. Today, he not only revolutionized the wireless world. But he got people to pay $600 for a cell phone. Unheard of I tell you, completely un-heard-of!

How did he do it? Advertising aside, I want you to watch this video from Cnet, which shows the opening at the New York store.

Apple employees outside, lined up, clapping! It was a premiere, you felt good about buying a phone and spending $600! (I will be buying mine in the next couple months, my cash flow isn't where I would like it to be).

But when I do, I will think back to today. The day that the Apple team, made their customers feel good about spending money with them.

The Selling Point:
Apple believed that the product they where making would revolutionize the industry... and the jury is still out. But they made each and every customer feel important and a VIP for getting one. They had their WHOLE team on board. And while I wasn't in New York to buy an iPhone, when I buy mine in 3 months I bet I will leave with that same enthusiasm. Even though there won't be employees outside cheering my purchase.

So my question to you is this: When was the last time you had customers leaving feeling the same way the new iPhone customers were feeling? When was the last time you cheered to do business with a client? Was it just another client, or did you give them the red carpet treatment?

And when will someone please write a book about the psychology of selling that Apple has employed since the return of Steve Jobs?

Technorati Tags: Apple iPhone Customer Service

In over your head

Ever interview for a job that didn't think you would get?

I have. And oh, I have made some mistakes.

But you learn and move on.

My first (and biggest) mistake was I lacked a WOW factor. I wasn't prepared for the questions, I hadn't done my homework on the company. I did nothing to wow them.

What does all this have to do with selling?

EVERYTHING.

If you sell, you are interviewing everyday. Before you walk into a clients office, your research their pains, know the challenges they face, and how YOU can fix it.

Selling can make you interview great. Interviewing can make your selling great.

The Selling Point:
If your a great salesperson there is no job you can't attain, I firmly believe that. I interviewed candidates today that lacked a wow factor. They were great salespeople, but they lacked the leave behind, that nugget of knowledge that made me remember them. They needed to go back to interviewing school. If I couldn't remember them, how could their customer remember them? If you sales are slumping go out on an interview or two. Your going to either find a weakness in your sales pitch or a new company to work for. Either outcome will be a positive for you.
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The ebook is here!

Friends first, customers second--the approaches I use for every sale, every time.

Click here to download it for FREE from my website!

Technorati Tags: Creativity Motivation Differentiation Interviewing