There's a widget on your blog!

I spent 5 minutes tonight with iTunes and added an iTunes widget to my blog.

Why?

Because its great sales and marketing on Apple's part. And doesn't everyone care what music I listen to?

Hmm. Maybe not.

But it looks neat right?






So then its more about the viral marketing part. Apple hopes that you will come to my blog, like my music, click on the widget and buy some music from the iTunes store. Ok, I will buy that.

But I think it has more to do with the bottle water theory. You have heard that before right? People don't buy bottle water for the water, they buy it for the 'coolness factor' of being seen drinking bottle water.

Well then let's go with that in our kudos to Apple and their new widget. They increased my coolness factor by making this blog just a bit better looking, and my social status as someone who buys his music from the iTunes store. So as you read through some postings feel free to take a moment to admire my new widget.

Its cool. And I am cool for having it. Aren't you jealous?

Here is an idea for you....
With Apple's new widget they are definitely upping the exposure of iTunes to the few non-iPod owners. (Honestly I only know 1 person that doesn't have an iPod.) But in doing so they made it fun to do and increased my brand loyalty. So when was the last time you gave someone a reason to "tattoo" your brand? Sure we don't all sell music and movies, some of us sell a bit less interesting things like test assessments. But allowing your customers access to fun webpages to create a widget with your logo is a perfect way to bring viral marketing in through the front door.

So what is your idea to increase brand awareness?

Technorati Tags: Branding Creativity Product Placement iTunes Widget

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