Tan paint and hyphen drop
Recently my friend Nick has been keeping us up to date on the transformation that Walmart has done to their brand.
First they dropped the hyphen, cleaned up the font, and added some tan paint to the wall. It does bring the look up to date and fresh.
Now if you have been living in a cave for the last quarter century or so this may be enough for you. This overhaul could be the tipping point for some people that brings them back. But for the rest of us this is only phase 1.
So what is phase 2?
Phase two is making the customer talk about their experience with their friends. If you hang around me and my friends long enough you will hear a story about Target. We love Target! Its clean, they have scanners to check prices, and the packaging doesn't feel cheap. Oh, and did I mention its clean? This is the next step for Walmart in my opinion.
