Cactus gets it!
More on how I found this later, but more importantly Cactus, an advertising agency out of Denver Colorado, gets it!
What's "it"?
They don't try to just make the sale, they try to make a friend. They know if they do this successfully the business will grow and there will be a greater chance for repeat business.
Keep this in mind the next time you are in contact with your customer and ask yourself: am I trying to make a friend or make a sale?
Kudos Cactus for posting this right on your website for all to see. This is one of the best mission statements I have read.
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