How big is your list?

While speaking with one of our resellers today she bragged that sent 10,000 emails to her entire list.

Ten thousand- that's a lot. I mean, really thats A LOT!

So who cares?

What if only 700 or so open it? That's 9,300 who didn't. Ninety three hundred is A LOT!

Is it relevant and personal? That is what you have to ask yourself every time you send an email campaign. If its not relevant- why send it? If it isn't personal - and no adding a "Dear {First Name}, doesn't count. I mean really personal. If you spent the time to get the person's name, then you should spend the time to get personal with them.

Here is what I do.

When I prep for a email campaign, I think of my audience. Who do I want to speak to? And more importantly- do they want to hear it? So I don't brag to my boss that I sent ten thousand emails. I brag that I sent one thousand with an open rate of 60%.

Here is my idea for you...
When getting ready to send your email campaign think about this. Would I send an email to my entire address book letting people know I am having a party? I bet not. I know my Aunt Alma wouldn't appreciate that.
An email campaign to your entire list is has the same effect.

So think back to the last time you spoke generally to a friend or coworker without ever listening to what they had to say. Sending to your entire list has the same effect.