Because they know you have a choice

When was the last time you applauded your customers just for stopping by?

By now you know that I love Apple. But why?

They show appreciation at every turn. They make you feel wanted, and they give a reassuring feeling you made the right decision.

Check out this video from the new Boston Apple Store opening.


See! I wasn't kidding.

So my question to you-- when was the last time you clapped for your customers? I ask because we all need to remember that they do have a choice in who to do business with.