2008 Zeitgeist
Google has posted their 2008 Zeitgeist and once again it provides an interesting picture on the year that was. So the question that I am pondering is this: should we be surprised that Google tracks this information?
My belief is that the majority of the masses like to believe they move around the internet anonymously, popping in and out of websites and no one is the wiser. Unfortunately what they think is reality is far from the truth.
Everything online is trackable.
That sentence will scare you, but its true. So as Sales and Marketers we shouldn't be surprised that Google tracks this or that you track similar information; your customers will be. They will shocked to receive an email suggesting the perfect purchase-- like Amazon. They may get unnerved to find out that you are monitoring them, but that is our job.
Don't be afraid of your data, but don't scare your customers with your knowledge. There is a fine line between knowing and telling. Google knows a lot and tells us less, which less us sleep at night.
For 2009 my suggestion is this. Track everything. Use your data and really target your customers. The days of going after every customer are over. Determine your market and go after them. Stop appeasing the outliners, instead keep to your core group.
And most of all take a page from Google, watch for trends.
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