rev-uh-loo-shuh-ner-ee /part deux
Can revolutionary be in the eye of the beholder?
Take the iPhone for example. It is not a revolutionary product.
Prior to the iPhone you could use a mobile phone to text, send email, hear voicemail, surf the web, and view your contacts, etc. No big deal. But if all (or almost all) of the features of the iPhone were available on other phones why were mobile companies so afraid when Apple announced it was joining the fray?
Because they have a history of taking ordinary products and making the use of the product revolutionary.
Before iPhone using all these features were difficult. I had a web-enabled phone and never used the web feature. I didn't know how, and couldn't figure out how to navigate within it.
What makes the iPhone a market changing device is Apple's approach to make the interface revolutionary.
Here's and idea for you...
If your company isn't in the habit of making revolutionary products, they can stand out by making revolutionary processes. If you sell widgets just like five or six other competitors why not make your order process the simplest?
That's revolutionary in the customers eye.
To be revolutionary you need to question the norms of your market. Then you need to make the norm the simplest, easiest, fastest.
Now watch your competitor's customers question why it should be so difficult to do business with them and not your company.
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