What's in a goal?
goal [gohl]
–noun
| 1. | the result or achievement toward which effort is directed; aim; end. |
I find it interesting that the term "end" appears in the definition of a goal. Outside of sports do you really view the goal as the end?
In sales, the word "goal" is really just a synonym for benchmark. In January we all get new benchmarks (our boss will call them goals). And by September she'll be hounding you why you haven't beat your goal yet. But according to the definition, the goal is the end?
So have we taken goals for granted?
Don't you expect that your sales team will surpass its goal? Haven't you found yourself judging your best salespeople by the amount they pass their goal?-- I have.
Shouldn't the goal be something to aspire to and not just something to surpass?
Because when was the last time we saw a baseball player keep running the bases once he gets home?
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