My thoughts on user-generated content
User- generated content is undeniably hot right now. Websites like youtube, flicker, facebook, and myspace make sharing your personal preferences easier than ever.
Some brands inspire great content.
Some really miss the mark.
But lost in all of this hype is the original user-generated content- the customer feedback letter.
Here is my idea for you...
The next time you think about having a sales contest I believe you need to make the goal unrelated to a dollar amount. Instead, work to increase customer satisfaction and monitor it by the number of complimentary letters your company receives. Increasing sales is beneficial in the short term- increasing brand loyalty is beneficial for the long term.
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