It's about the customer experience

Plain and simple. You can sum up all the Mac ads as "What's in it for the customer?" That's it plain and simple. It is not about the computer how fast it is, you may be lead to believe that in some of the ads but it all boils down to one mantra: what is the customer experience.
Customers rate their experience with a company the moment they walk in, or in this case turn on. Apple knows that and they sell you on the experience of owning a computer. And for those of us that are Mac owners we know that they deliver on that promise with a great user experience.

So my question to you is: When was the last time you took a look at your product from the customer standpoint? How easy is to purchase your product? And the toughest one of all, how hard is it to be a customer with you? Look for those answers, you may be surprised.