Global warming and advertisers

With the Al Gore documentary on everyones mind it would appear as though global warming is an in thing right now--for me it has become a growing concern.

I am not going to sit here and preach about what we should and should not be doing environmentally.

I am going to point to the ad that I have pictured here, and say "is it ethical for advertisers and we as marketers to poke fun at global warming to use it to sell shoes?"

The Selling Point: I think all of us in sales and marketing should be well aware of hot button issues within society. It should be our policy to not paint this issues in a negative light, but realize they exist and paint them in a negative manner.

I am open to your comments on this issue!