Conveying the idea

I just caught the new Apple ad on tv last night. I love this ad for the simple fact that it accurately conveys frustration. When it comes to directly taking on your competitor my opinion varies depending on the message. But if you have a cult following like Apple and you craft your message correctly I think it can be to your advantage.

The Selling Point:
Sometimes you just have to rattle the customer cage and see what shakes loose. You may win some and you may loose some, but more importantly you will have tried.

tags technorati : Advertising Creativity