Being outside the box

To some extent today your target market is outside of normal thinking. Look at the world we inhibit. Do you really think your target market reads a billboard, or a magazine ad? Nope, they don't have the time. So what about the social networks?

The increasing trend in marketing and advertising is to create a myspace webpage or something similar on facebook. Think I am kidding? Just jump over to myspace and search for your favorite item. Sobe Adrenaline (part of the billion dollar energy drink industry) has a page, even a new show on HGTV called "Living with Ed"has a myspace page!

The Selling Point: Are you taking advantage of all the FREE sites that are out there? And more importantly are you paying attention to what your target market looks at while online. The best rule to remember is that your customers are paying more attention to your competitor's site than they are your site.

UPDATE UPDATE UPDATE UPDATE UPDATE UPDATE!!!
Nick just pointed me to a couple of Presidential websites. Both the John Edwards Presidential site has a link to his myspace page and the Tom Vilsack Presidential site also includes a link to myspace and facebook. These are two great example of expanding your thinking and working to grab your target market.