Get SMART

Ready-fire-aim. How many of us have used this as our driving force when we are called upon to generate leads or get sales threw the door? Maybe it was the CEO or some top level executive that wanted to see leads right away? Rather than taking the time to plan out a campaign or look at what our objectives are we simply starting firing in the dark and hope to hit something, anything.

I think we call take a page from Don Adams when setting goals and priorities and make sure they are:

S-pecific
M-easurable
A-achievable
R-ealistic
T-imed

The Point:This shouldn't be a new concept for you. But I feel the need to be reminded of the most simplest things.
By making sure that your plan is specific its easy to measure your success. The goal should be achievable and realistic to keep you team and staff motivated. And lastly your goal should have a time table to allow for evaluation and benchmarking. Firing in the dark, hoping to land a million dollar sale sometime in the future isn't the best way to run a sales team. By setting SMART goals, your sales team and your bottom line will thank you.