You go Steve!

By now the traffic to the Apple website should be calmed down enough that you could actually check out the Keynote address that Steve Jobs gave during Macworld this year. Regardless of your affiliation (Mac or PC) this is a must view, just to see how one of the best public speakers delivers a compelling address.

But this got me thinking... motivation starts at the top.

When Steve walks out on stage for every keynote he gives, there is this chester-cat like grin on his face. The kind that says "I have something really cool, and something that I believe in to tell you about today."

I have seen many CEO's give a speech. None as compelling as Steve Jobs. Why? There isn't the love and motivation for the product that Steve has.

The Selling Point: You can hire the most talented sales team in the world. Recruit the top-of-the-class marketing talent and hire the best agency. But you won't make a dent in your market if the CEO doesn't share a passion for the product. Motivation for success starts at the top. If the CEO is motivated and believes in the product, company enthusiasm will follow.