It Really Satisfies!

I have been eating Snickers ever since I was kid. Since then I can't recall any of the advertising they have done that really caught my eye. Not that I was looking at advertising from the same perspective I am now. But anyway.
Recently I was in Chicago for a conference. While walking around the city I could help but notice all the cabs with Snickers advertising. I kept reading Snickers when in fact some of the cabs actually said " substantialiscious, satisfectellent, peanutopolis, nougatocity, hungerectomy" I had been so associated with the look of the logo that I actually didn't read the words. the logo and words had just all became synonymous with Snickers for me. Way to go! You get a kudos in my book for excellent branding!
Check out the Snickers website to see what each of the sayings mean.